If you find yourself asking: What marketing is best if I just want to increase my market's sales? These resources are for you.
This video of the presentation and resources are from the intensive workshop, Cutting Through the Noise: Successful Marketing Campaigns That Reach Customers, given by Jean Hamilton and Rose Wilson at the March 2018 VT Farmers Market Conference. The accompanying guides take you through the steps of creating a customer-centered marketing campaign for your farmers market. Breaking down the essential components of a marketing plan, these tools will help you develop a deeper understanding of your customers, design goals, and metrics to evaluate the success of your campaigns, and prompt you to get your marketing creativity flowing.