Thanks to Pam Knights of Pam Knights Communications for sharing this PowerPoint about creating and communicating your market’s (or farm business’) brand. You will find an overview of marketing materials plus how to use web tools like Facebook and Google.

This publication answers the critical questions: What can farmers do to attract more shoppers to their stands? How can farmers actively market their products in and out of the farmers markets? What can farmers do to better understand customer behavior at the market, and how can they use this information to increase customer satisfaction?

This presentation was given by Maria Rojas, GrowNYC, at the 2017 NOFA-VT Winter Conference and covers tested strategies to increase sales and customer satisfaction. Learn tips for advanced merchandising, appealing to a customer’s behavioral habits, segmenting your market, and leveraging sales data records to make informed marketing decisions.

From grocery consolidation to the growth of online food markets, the food retail market is undergoing dynamic shifts. These changes are directly impacting the position, opportunities, and challenges for food producers targeting local food markets. Local food advocates are celebrating as their values emerge from market fringes to the mainstream; where once local food was limited to direct markets like farm stands, Community Supported Agriculture (CSA) shares and weekly farmers markets, certified organic and “local” food is now represented in all channels.

From The Project for Public Spaces. This handbook provides a clear and concise guide for interested vendors on how to determine what to sell, how to pick a market, manage your business, set up a stall, tips for customer service and attracting repeat customers, and more…

From the Project for Public Spaces, this guide explains how and why to set up and promote SNAP/EBT acceptance at farmers' markets.

This tool provides easy-to-use charts detailing different ways to engage more community stakeholders in your market’s success.

This report provides a look at a number of case studies from markets across the country that have used innovative community connections to strengthen the market.

This brochure outlines ways in which farmers markets benefit communities, and ways that municipalities can support and improve their local farmers' markets.

This fact sheet, created by Wholesome Wave, explores how to ensure that your market is a place where everyone feels welcome.